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Top 5 Ways E-commerce Owners Can Crush It on Instagram

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Instagram is an ecommerce marketing game-changer. Period. You know this but it mystifies you. Partly, because the social media platform is photo/video oriented. But you struggle with creating unique photo and video content consistently, so you bail. And most terrifying, everyone keeps telling you, you can generate more sales for your business on Instagram but you just don’t see how. Well, 80% of the about 500 million daily users follow one or more of the 25 million brands on Instagram. Put simply, Instagram users love brands. Unlike Facebook, 65% of top-performing posts on Instagram feature products. What’s that worth? The average value of an order from Instagram is $65 That’s how well brands are getting their messages across to customers and smiling to the bank. You too can have a great Instagram page, and sell more! Here are top five ways to can crush it on Instagram. 1. Create unique Instagram content Yes, you probably already kn...
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My Top 10 Favorite Tools for E-Commerce & Online Entrepreneurs

Everyone has their favorite tools of the trade when it comes to running an online business and growing sales. E-commerce professionals are seeing an explosion of apps, subscription services and software packages hitting the market, aimed at improving your chance of success. Some are tried and true heavyweights of the industry.  Others are skillful newcomers looking to unseat the big boys. This list could be a Top 50 really. But these are my 10 favorite tools for researching, growing and eventually selling your ecommerce business. Jungle Scout –  Founder Greg Mercer has fashioned an incredible brand on the backbone of some unbelievable data-building and programming skills. I admire Greg tremendously. I highly recommend his Youtube channel. It’s worth spending time going through his “Million Dollar Case Study.” Every Amazon seller and e-commerce owner will learn something. Jungle Scout’s team scours millions of sales a week on Amazon to produce some phenomenal research...
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How to Value Your Online Business? Let Me Share A Dirty Little Secret

As specialists in selling online, e-commerce and tech businesses, there is one question we get more than any other. By a mile.  Our prospective clients overwhelmingly want to know what value we put on their company and how we arrive at that number.  Is there some secret formula or factor that’s used to determine value? It leads me into a discussion about what I’d call the “dirty little secret” of business valuation. There are many, many factors which can push the number up or pull the number down. It’s extremely important for owners of digital firms to fully understand these drivers as they approach the decision to put the company up for sale. One Owner’s Expectations Here’s a real-world example, a phone call I had last week with a successful business owner I’ll name Jeff. Five years ago Jeff started an Amazon FBA business selling accessories in the consumer electronics niche. He’d grown the business each year through aggressive re-targeting efforts, through both...
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